How many streaming platforms do you subscribe to? With so many digital content options for your viewers to choose from, getting more views and keeping watching can feel like a constant battle.
In fact, 53% of U.S. households say they subscribe to three or more streaming services in 2021. There’s so much content to consume! It’s certainly a lot of competition for creators to keep up.
But don’t let that discourage you – look at it as an opportunity! How do you break through the noise and increase your OTT ratings? It starts with rich content and continues with consistent measurement of OTT analytics and performance.
- Prioritize your content strategy
To get more views, you should create content that people want to watch. Sounds simple, right? It could be. Creators often struggle to increase their OTT viewership because they’re distracted from what’s important – the content itself.
The most basic way to get more views is to produce unique content that can’t be found anywhere else. If your content provides informational resources, education or entertainment, then you are already on top. Offer a unique perspective and as a leader, no matter what you’re doing , you’ll get more views.
- Focus on user experience
One way to increase OTT viewership is to ensure that the user experience is positive. You should make it as easy as possible for viewers to watch your videos. This could mean higher quality videos or your personalized mobile app where users know where to find your videos.
Even minor inconveniences or viewing barriers can hinder OTT viewing, so to get more views, we recommend working to improve the viewing experience.
- OTT diversity and personalization
A sure way to get more views is to make your viewers feel like part of the family. Connect with them one-on-one and in small groups by being open to communication and listening to their feedback. You can do this through social media and other forums, or you can virtualize your conversations and offer them live to your audience.
During your live stream, you can introduce Q&A sessions to answer your audience’s burning questions in real time, or you can simply share your daily activities and comments from the crowd. XMediaTV’s Engagement Center offers plenty of opportunities to connect with interactive chat features, live social walls, polls, and live video alongside trivia. In addition, you can invite your audience to join a Zoom meeting room to continue the conversation after the event.
- Get active on social media
To get more views, you must share your videos. Whether you share them in exclusive Facebook groups or on Instagram, finding out where your users are spending their free time is a great way to increase OTT viewership.
Share new videos as soon as they premiere, and don’t be shy about reposting them regularly. Your social media accounts are the ideal place to share unique and exclusive content, such as behind-the-scenes clips that encourage followers to watch more content. Don’t forget the most important part – always link back directly to your videos to make them easy for your viewers to watch with just one click.
On the other hand, you can encourage your viewers to help you by making it easy for them to share their favorite videos on social media. Get more views from word-of-mouth recommendations, and your OTT ratings could spread like wildfire!
- Review OTT analytics to improve your strategy
In a world where trends are changing daily, you must constantly analyze your performance and change your strategy based on the knowledge you gain. Review your OTT analytics frequently and let performance guide your content strategy.
When it comes to performance metrics such as engagement and OTT viewership, what can you learn from the performance of a particular video? Is it the content of your video, or the date and time you post it that affects its performance? Is it the keywords you use in your text or the OTT ratings from email blasts?
Notice which videos get more views than others and recreate similar content. Those videos that are underperforming? They can also serve as learning opportunities! Learn why they may not be succeeding with your audience and improve these types of videos in the future.
It’s also wise to look at your OTT viewing audience analytics. Look at basic demographics such as age, gender, language and location to ensure your content is relevant to these audiences.
Do these tips give you a new incentive to get more views? Let XMediaTV handle the heavy lifting with an innovative streaming platform that scales your video business. Launch your OTT channel with the tools you need to contact XMediaTV to try it out!