“Live Metaverse” activates new commercial space, and live broadcast without delay becomes a key bridge.
–Abstract: Live broadcasts meet the needs of people for real-time interaction in immersive scenes. This means that live broadcasting may be one of the closest ways we can currently explore the “metaverse”.
The concept of “Metaverse” quickly came out of the circle. Topics such as the entry of giants and capital blessings frequently emerged, and their popularity continued to rise. Some people even shouted the slogan: “2021 is the first year of the Metaverse”.
Returning to rationality, from technology to content to the entire ecology, we are still a long way from the “metaverse” imagined by the public.
However, we are very close to the “Live Metaverse”.
Low latency, immersive experience, social interaction, identity… The basic characteristics of the metaverse are similar to the characteristics of high-quality live broadcast. Live broadcasts can well meet the needs of people for real-time interaction in immersive scenes.
Live broadcast may be one of the closest ways we currently explore the “metaverse”.
Industry experts say the ideal form of the metaverse is a perpetual, lag-free virtual universe.
Found the keyword: no delay + virtual.
Let’s see the effect.
Whether it is a sense of presence or dynamic shadows, MR live broadcast can create an extremely realistic3D immersive live broadcast scene for the audience. In the live broadcast room, the audience can experience the visual changes like the real depth of field, creating the ultimate visual experience, making the live broadcast content tangible and flattening the online and offline viewing experience, as if being in the “live broadcast metaverse”.
Through the virtual background, enterprises can easily realize various scenes such as virtual concerts, virtual conferences, and virtual studios, allowing real people to interact with virtual scenes in real-time, breaking the dimensional wall and innovating the live broadcast experience.
Based on the delay-free live broadcast technology, XMediaTV has launched a real-time virtual live broadcast system, which enables enterprises to achieve the effect of millions of virtual stages and virtual spaces, creating a real-time immersive experience for the audience.
With only one computer, one camera, and one green screen, XMediaTV live broadcast can achieve a broadcast and television-level real-time virtual live broadcast effect, leading your audience into an immersive live broadcast scene and enriching the live broadcast content and form.
The application of MR live broadcast provides a more convenient way for enterprises to create an immersive live broadcast scene, allowing live broadcast to fully empower business growth.
Solved the immersion problem, followed by no lag.
No matter what universe you are in, whether in the real world or the virtual universe, even if you are in an online game, as long as there is a delay, the experience will be greatly reduced.
Therefore, the experience effect depends on whether the interaction in the environment/scene people is in is “smooth”.
Anyone who has used live broadcasts should feel it. Most live broadcasts have delays ranging from 3 seconds to 20 seconds, which greatly affects people’s experience when using live broadcasts. After stepping into the “Live Metaverse”, people’s requirements for interaction will only be higher, and the delay will be fatal to people when they experience immersive scenes.
To a certain extent, the interactive experience determines the lower limit of the immersive live broadcast that can be accepted by users; on the contrary, good interaction can bring infinite possibilities to the audience in this “world”.
In response to the delay pain point, XMediaTV is the first in the industry to launch delay-free live broadcast, and held the first OMO delay-free live broadcast conference in June this year, helping enterprises to use delay-free live broadcast at low cost.
With the gradual transformation of the consumer Internet to the industrial Internet, delay-free live broadcasts can play a greater value in the industry. For example, in immersive live broadcast scenarios such as online teaching and remote surgery, delay-free live broadcast can achieve a better sense of scene and interactive experience than offline and is of great significance in many industry application scenarios.
If the immersive virtual scene can create a sense of presence far beyond the offline for the audience, then the delay-free live broadcast is the key bridge to determining the interactive experience of live broadcast.
Through ultra-high-definition, no-delay, face-to-face live broadcasts, to achieve a “true interactive” experience that is consistent with or even surpasses offline experience, can every enterprise better enjoy the dividends brought by Internet technology and make delay-free live broadcasts Combined with many industries such as education, medical care, finance, and transportation, the huge value of “1+1>2” is burst out.
Activate new commercial space
At the end of 2020, Ma Huateng put forward the concept of “full real Internet”, and pointed out that “the door to the virtual world and the real world has been opened, whether it is from the virtual to the real, or from the real to the virtual, all are committed to helping users achieve a more realistic experience. “.
At present, the concept of the metaverse places more emphasis on virtuality, while the full-real Internet is more inclined to connection. The “Live Streaming Metaverse” with the dual value of [immersion + no delay] is expected to activate a new commercial space.
■ Live broadcast + annual meeting: By applying green screen keying + 3D scene synthesis to the live broadcast of the annual meeting, enterprises can combine corporate culture with live broadcast content and deliver an immersive and interesting experience to employees.
■ Live broadcast + events: Under the background of repeated epidemics, companies mostly use virtual scenes for event marketing. By allowing people to interact in an immersive virtual space, the influence of the event can be expanded and the brand value of the company can be conveyed. Experience as a strong support for brand building, participants’ perception of the brand mainly comes from the in-depth experience of the event.
■ Live broadcast + training/meeting: Combining dynamic mirror movement, virtual large screen and switching between far and near cameras, corporate conferences in different places can easily go to the “cloud”, and participating members can perceive each other’s emotions and status in real time, improving training/meeting efficiency .
■ Live broadcast + party building: Change the theme background of party building through green screen keying, and add a carousel virtual screen to highlight the sense of immersion and professionalism, so that employees can better accept the influence of the party.
■ Live broadcast + marketing: The use of virtual backgrounds for live broadcast and delivery of goods has become very popular in the C-end. Tones and scenes that complement the products, and dynamic effects with strong visual impact, the desire for consumption has skyrocketed.
■ Live broadcast + medical treatment: Through the immersive + delay-free virtual live broadcast, medical training, remote surgery and nursing, medical diagnosis, and intelligent health management will have more room to play.
[Virtual live broadcast] plus [no delay live broadcast] can greatly level the sense of distance brought by the online form, which can not only create an immersive experience for users, but also bring a good empowering effect to subsequent conversions.
Immersion and low latency are two of the 8 basic features of the Metaverse, which is consistent with the direction XmediaTV is exploring.
Although the future of the Metaverse is not yet clear, “live streaming” is enough to become one of the more convenient ways for people to explore the Metaverse. As humans explore the metaverse more deeply, immersive media hardware devices will become more lightweight and popular, both of which will continue to promote the development of real-time audio and video technology and bring a new imagination to live broadcasts.
“The future is like a heavy rain in midsummer. Often, the rain will pour down before you can open the umbrella.”