An Over the Top (OTT) service is any type of video or streaming media that allows viewers to access movies or TV shows by sending the media directly over the Internet. Basically, Over the Top services use an Internet connection to broadcast TV shows and movies. Most OTT providers have their own applications, websites or some sort of page where users can log in to access the content provided by their subscription.
What is an OTT app?
Surely, it’s a golden egg that falls on the plate of a content creator or streaming specialist, presenting a plethora of opportunities! Yes, OTT apps have become the best tool to drive revenue growth for broadcasters or content creators, where content variables such as on-demand video and live streaming are presented to viewers’ laptops, smartphones, connected TVs, etc. The most popular methods of profiting from app content are
Branded content streamed over the wireless Internet
Design your app in the most appealing way
Viewers prefer branded apps for the best user experience
The best rigs for easy navigation and search
Ensuring customization-focused content delivery
Some of the types of it are
Audio streaming is a type of OTT app development where live audio, podcasts, radio broadcasts, etc. will help platform owners like you attract a large number of subscribers and have the potential for proprietary growth
This is a type of OTT streaming application that provides a rich experience with a fine-tuned video player, flexible playback, navigable content and services available anywhere, anytime to easily capture your viewing base
To create an immersive experience with real-time and VOD views, you can also integrate Xmediatv’s in-app chat or messaging capabilities while providing your users with OTT platform app content as they interact multiple times and brainstorm with their peers in a group chat.
What are the benefits of OTT?
This huge spike in popularity is also due to the various benefits that OTT services offer, such as
Connectivity: OTT platforms are very easy to use and only require a few things such as a stable Internet connection and a viewing device such as a smart TV or smartphone. Network operators offer monthly payments for Internet connections and the viewer has the flexibility to choose an Internet package or plan according to his requirements.
Affordable: one network for multiple uses. The Internet is used in many different ways, such as working from home, live video streaming, online courses, watching movies, accessing social media sites, etc. However, the cost of Internet use is independent of the network operator selected or the content being accessed. the total cost of OTT use depends on the Internet data package selected and the subscription fee for the OTT platform being viewed, if any. Charges are relatively low compared to traditional cable network charges.
Convenience: Accessing content on OTT platforms is made easy by the ability to access the Internet from any device, anytime, anywhere. In contrast, traditional cable networks are bound by physical and geographic boundaries. this freedom of location for OTT services makes it very convenient for viewers to watch their favorite content.
Variety of content: Traditionally, cable networks have restrictions on the content they can display. This content usually involves serials, news, live games, movies, children’s content, etc. As a result, viewers face limitations on channel choice, genre, quality and content variety. the OTT platform offers a wide variety of content, most of which offers free content and paid content. Subscriptions make viewers primary members, but even without a subscription to an OTT platform, viewers can watch an almost unlimited amount of content.
Device independent viewing: This is perhaps the biggest advantage of the OTT platform. It can be watched on any device, regardless of network operator. In addition, videos can be watched or uploaded even from a smartphone, so live video streaming can be done anywhere, anytime.
If you are looking to develop an app-based platform and need guidance on how to develop OTT apps from scratch, you can get a fully enhanced solution with Xmediatv. Get your OTT app development platform and increase your profit strategy