In 2022, you’ll need to be everywhere, including mobile devices and now TVs. In the last few years alone, the shift to connected TV streaming has exploded as everyone from Apple to your independent film company is creating content and streaming apps for the home.
TV streaming video apps are also known as OTT or “over-the-top” services. A few years ago, OTT apps were reserved for large media companies with large budgets and content libraries. As many providers and platforms have entered the space, it has become easy and affordable for anyone to create their own streaming service.
Top 5 OTT consumption trends that will dominate in 2022
Innovative profit models
Subscription fatigue is a growing problem as more people watch subscription-based OTT streaming services. OTT platforms are moving to monetization models, such as pay-per-view, as an alternative to subscription bundles and models. Pay-per-view is an OTT streaming service option that enables viewers to pay to watch individual platforms via private TV broadcasts.
Localization is an important trend designed to make online content accessible to viewers in different locations. This helps creators expand their reach and connection to a wider audience, as well as expand their streaming delivery. Some OTT stream localization technology approaches include translated subtitles, captions, multi-currency payment options, etc. The primary goal of localized stream delivery is to enhance the viewing process, regardless of where they are located.
Subscribers stick with OTT streaming platforms only where the content is compelling. the success of OTT platforms depends on seamless content discovery. Subscribers like to view personalized content based on their previous experiences, which can break down their preconceived notions about what to watch. Today, viewers want you to get to know them and help them through the search and discovery process.
What to look for when choosing an OTT platform
As of 2022, a large number of vendors have entered the space and are offering specialized OTT platforms to create and manage your OTT streaming services. The type of platform you choose will certainly be based on your streaming goals, audience and profitability strategy.
Key features to look for when choosing an OTT streaming platform.
Video hosting and delivery, including CDN
Ability to deliver video via on-demand and live streaming
Ability to monetize video through subscription, pay-per-view and advertising
Ability to access video and data (analytics) through APIs
Video content security tools, such as DRM and encryption.
Ability to fully white-label published video streaming applications
One of the most important features is the ability to host and stream video at the highest possible quality. Look for platforms with automatic/dynamic bitrate switching so that your viewers can play smoothly and seamlessly, regardless of Internet connection and bandwidth.
As OTT streaming platforms continue to mature, marketers must be willing to leverage the above OTT trends for their business or brand message to maximize efficiency. Using the most advanced streaming technologies, you can realize these trends and enhance your customer experience.
If you plan to personalize your OTT streaming experience in 2022, get in touch with Xmediatv!